01
Survey Programming
Online questionnaire programming with advanced logic, filters, validations, quotas, randomization, rotations, multimedia and custom behavior.
Research technology · LATAM
Research technology without friction.
Survey programming, panel integration, data processing and custom development for research agencies, consultancies and insights teams across LATAM, Spanish-speaking markets and US Hispanic studies.
Simple & complex projectsDirect technical supportReady-to-use deliverables
research_project.workflow
operational
01
Questionnairetechnical review · logic · quotas
ready
02
Survey Programmingmobile · randomization · multimedia
tested
03
Panel / Fieldworklinks · redirects · tracking · quotas
live
04
Data ProcessingQA · recodes · coding · exports
clean
05
Resultstables · dashboards · deliverables
done
LATAMregional coverage
ES / ENinternational projects
Customtailored solutions
Services
The technical support that makes research work.
We can take on one specific part of a project or support the full workflow, from questionnaire setup to data and results.
02
Panel & Fieldwork Integration
Link parameterization, panel integration, redirects, hidden variables, quota control and technical fieldwork monitoring.
03
Data Processing
Cleaning, validation, recoding, derived variables, open-end coding, tabulation and analysis-ready datasets.
04
Dashboards & Reporting
Results interfaces, dynamic tables, filters, crosstabs and outputs designed so clients can explore their data without friction.
05
Custom Research Technology
Web tools, interactive stimuli, automations and integrations when the project needs something that does not come out of the box.
How we work
Fewer layers. More problem-solving.
We work as a technical extension of the research team, with direct communication and a focus on getting every project safely into field and cleanly into delivery.
Review a project →01
We understand the questionnaire
We identify risks, inconsistencies and programming needs before building.
02
We build and test
Programming focused on respondent experience, logic consistency, mobile performance and quality control.
03
We integrate fieldwork
Parameters, panels, quotas and redirects are connected into a traceable, robust flow.
04
We deliver usable data
Delivery does not stop at an export: datasets are prepared for analysis, reporting or downstream tools.
US Hispanicresearch targeting Latino audiences
LATAMregional and multi-country projects
Spanish-speaking marketsremote project support
Markets
Built to work beyond one border.
Web Opinion supports projects across Latin America, Spanish-speaking markets and research targeting Latino populations in the United States.
A
LATAM
Technical support for local and regional research, adapting logic, questionnaires and outputs to each market.
B
US Hispanic
Survey programming and infrastructure for research that needs to reach Latino and Spanish-speaking audiences in the U.S.
C
International teams
A remote, flexible workflow designed to integrate with agencies, consultancies, panel providers and insights teams.
Custom development
When the questionnaire needs more.
Not every project fits a template. When the methodology requires a specific experience, visualization or integration, we build the solution.
Multimedia & stimulivideo, images, sequences, interactions
Non-standard logicrotations, rules, calculations, validations
Automationrepetitive processes and controls
Web toolsdemos, interfaces, reporting
project = {
market: "LATAM",
survey: "complex",
panel: true,
quotas: ["age", "gender", "region"],
custom_logic: true,
deliverables: ["clean_data", "dashboard"]
};
// build → test → field → deliver
Web Opinion
Technical specialization, direct communication.
Web Opinion works at the intersection of market research and technology, handling the technical side so researchers, agencies and clients can focus on questions and decisions.
✓
FlexibleWe adapt to each project's workflow, panel and deliverables.
✓
Problem-solvingWe look for practical solutions even when the request is not standard.
✓
End-to-end when neededWe can join at one stage or support the full project lifecycle.
“Technology should simplify research, not become another layer of problems.”
That principle guides every survey, integration, dataset and tool we build.
Contact
Have a project to review?
Send us the questionnaire, brief or a description of the problem. We can help with one stage or design the complete technical solution.
✉ info@webopinion.com.ar🌎 LATAM · Spanish-speaking markets · US Hispanic